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Planning & Forecasting

Amazon #1 bestseller. While business leaders of the past looked in the sideview mirror to predict the road ahead, we must now look at the greater forces affecting the social, business and economic world today—megatrends. Scholars Terence Tse and Mark Esposito offer a fresh way to think about tomorrow by preparing for it today. The DRIVE framework examines five interrelated megatrends: demographics, resources, inequalities, volatility, and enterprising dynamics.

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